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COUNTRIES & TARGET

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THREE European Union countries have been selected by Nice to Eat-Eu to achieve their information and promotion objectives:

  • ITALY, passionate about cheese, first consumer of Piave PDO, to which loyalty actions are directed that are especially attractive to the final consumer.

  • GERMANY, an important market for Piave PDO cheese, where the promotion work of Nice to Eat-Eu strengthens a business relationship and a consolidated awareness of the certified product.

  • AUSTRIA, which hides an attentive consumer, discerning with the restaurant and interested in the origin of the food: the Piave DOP cannot miss out on this place!

The many actions that Nice to Eat-Eu will take from 2019 to 2021 are aimed at a highly profiled public, able to welcome and receive the message conveyed by the Campaign in the right way:

 

AN EVOLVED, ATTENTIVE AND AWARE CONSUMER

who does their shopping in a responsible manner, selecting quality food products with certified protection mark. A category in which the female elite excel.

CHILDREN

are the most important challenge. It is essential to start from the grassroots, educating the consumer of tomorrow on the meaning and intrinsic characteristics of European quality marks.

THE ON AND OFFLINE PRESS

- journalists, bloggers, influencers - represent a fundamental support to spread the information and initiatives of Nice to Eat-Eu, but also to share its values and direct consumers and followers towards the right purchase.

THE AUSTRIAN GOURMET RESTAURANTS

selected according to their particular attention to the choice of quality ingredients, in a country where the consumer is premium and always seeks maximum performance.