Nice to Eat-Eu has two important objectives which underpin the information and promotion programmes for European agricultural and food products.



  • The awareness and recognition of the European Union's policies is strengthened globally, as the entire category of protected products is promoted, creating an overall boost for Made in Europe and educating consumers on the certified brands, of which Piave PDO Cheese is the spokesperson.


  • The catchment area of branded products is extended to include other areas than those of production, enhancing the image of products with European quality standards and thus increasing their competitiveness and consumption within the European Union itself.