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THE ACTIVITIES

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For the all-round promotion and communication of the image of Piave PDO Cheese, Nice to Eat-Eu implements a unique communication strategy, which is developed in a full programme of initiatives - from media relations to events, from festivals to fairs, from photo contests to those in schools - and is characterised by a specific "mood" for each of the three years of activity:

“GLAMOUR & EXCELLENCE” 2019

“NATURE & TERRITORY” 2020

“FOOD & TASTE” 2021

 

The programme:

Contest open to Austrian food bloggers
Photo contest: Italy, Germany and Austria
Vogue for Milano
Tasting days in the large-scale retail trade: Milan
Food & Life (Munich)
Tasting days in the large-scale retail trade: Munich
Tasting weeks in Austrian restaurants
Anuga (Cologne)

Photo shoot ft Steve McCurry
Lucca Comics
Festivaletteratura
Festival of Internazionale
International press tour
Tasting days in the large-scale retail trade: Parma
Food & Life (Munich)
Tasting days in the large-scale retail trade: Munich
Primary school competition
Tasting weeks in Austrian restaurants

Primary school competition
Taste
Video-recipe book and photo shoot by renowned Austrian food blogger 2021
Tasting days in the large-scale retail trade: Florence
Food & Life (Munich)
Tasting days in the large-scale retail trade: Munich