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EXTRAORDINARY PHOTOGRAPHERS FOR AN EXTRAORDINARY PRODUCT

Thanks to a visual storytelling campaign with a strong emotive impact, Nice to Eat-Eu wants to get in touch with the consumers of Piave PDO Cheese, involve them and fascinate them, telling the story of its excellence, its tradition, its territory and its people. It wants to leave an imprint of itself.

We have always tried to pass on who we are and everything around us, through the telling of a story that touches our hearts and creates continuity with our memories and our emotions.

So through the eyes of a photographer - winner of the annual contest launched by Nice to Eat-Eu in Italy, Germany and Austria - Piave PDO cheese tells of its identity in 12 shots that show the different values that make this product unique in its kind in an absolutely new way.


LITTLE STORY

DO YOU KNOW THE HISTORY OF THE PRODUCTS YOU PUT IN YOUR SHOPPING TROLLEY?

Each PDO product has a unique history, made up of territory, tradition and people. A real identity card, which distinguishes it from any other production.

This is the aim of Nice to Eau-Eu's photographic campaign, to identify, highlight and convey the values and messages that Piave PDO Cheese embodies through the three different moods that characterise each of the years of Nice to Eat-Eu: "Glamour & Excellence" 2019, "Nature & Territory" 2020 and "Food & Taste" 2021.

Through an intuitive language, made of 12 evocative and contemporary shots, you can enjoy firsthand experience of the style, beauty and uniqueness of the Piave territory, with its valleys, its pastures, the flow of the river and the quality of its products.